MAHATMA GANGHI UNIVERSITY
PRIYADARSHINI HILLS, KOTTAYAM-686560
(Exercising power u/s 3.10(17) of
M.G.U Act 1985. Issue orders and
report to syndicate/academic council
Approved -20-6-2009)
CHOICE BASED COURSE CREDIT
SEMESTER SYSTEM AND GRADING
SCHEME & SYLLABI
For
Under graduate course
IN
B.B.M
2009
M G UNIVERSITY B.B.M PROGRAMME STRUCTURE
|
CORE COURSES |
Credit |
Contact Hours/ week |
Total contact hours |
|
1.Fundamentals of Financial Accounting |
3 |
4 |
72 |
|
2.Modern Management Practices |
4 |
4 |
72 |
|
3.Company Accounts |
4 |
6 |
108 |
|
4.Human Resources Management |
4 |
6 |
108 |
|
5.Financial Management |
4 |
5 |
90 |
|
6.Marketing Management |
4 |
5 |
90 |
|
7.Organisational Behavior |
4 |
5 |
90 |
|
8.Management Information System |
4 |
5 |
90 |
|
9.Production Management |
2 |
3 |
54 |
|
10.Industrial Relations |
2 |
2 |
36 |
|
11.Management Accounting |
4 |
4 |
72 |
|
12.Choice Based Course |
4 |
5 |
90 |
|
13. Choice Based Course |
4 |
5 |
90 |
|
14.Project Work |
4 |
5 |
90 |
|
COMPLEMENTARY COURSES |
|
|
|
|
1.Business Mathematics |
3 |
4 |
72 |
|
2.Business Statistics |
3 |
4 |
72 |
|
3.Managerial Application of Mathematics |
3 |
4 |
72 |
|
4.Quantitative Techniques |
3 |
4 |
72 |
|
5.Commercial Laws |
4 |
5 |
90 |
|
6.Corporate Laws |
4 |
5 |
90 |
|
7.Computer Applications in Business |
4 |
5 |
90 |
|
8.Micro Economics for Business |
4 |
5 |
90 |
|
OPEN COURSE |
|
|
|
|
1.Modern Banking Practices |
4 |
5 |
90 |
|
LANGUAGE AND COMMON COURSES |
|
|
|
|
1.English l |
4 |
5 |
90 |
|
2.English ll |
4 |
5 |
90 |
|
3.Business Communication |
3 |
4 |
72 |
|
4.Business Ethics in the Indian Social System |
3 |
3 |
54 |
|
5.Indian Constitution, Secular State & Sustainable Environment |
4 |
5 |
90 |
|
6.Historical Perspective of Management |
4 |
4 |
72 |
|
7.Informatics for Management |
4 |
5 |
90 |
|
8.Global business environment |
4 |
4 |
72 |
|
9.Entrepreneurship |
4 |
5 |
90 |
|
10.Cost Accounting |
4 |
4 |
72 |
|
Total Credit |
120 |
|
|
|
CHOICE BASED COURSES(Any two) |
Credit |
Contact Hours/ week |
Total contact hours |
|
1. E- Commerce |
4 |
5 |
90 |
|
2. Income Tax,Theory,Law and Practice |
4 |
5 |
90 |
|
3. Retail Management |
4 |
5 |
90 |
|
4. Strategic Management |
4 |
5 |
90 |
|
5.Investment Management |
4 |
5 |
90 |
|
6.Customer Relationship Management |
4 |
5 |
90 |
|
BBM SEMESTER l |
|||
|
COURSE |
CREDIT |
HOUR |
COURSE TYPE |
|
English l |
4 |
5 |
Common |
|
Historical Perspective of Management |
4 |
4 |
Common |
|
Global business environment |
4 |
4 |
Common |
|
Business Mathematics |
3 |
4 |
Complementary |
|
Business Statistics |
3 |
4 |
Complementary |
|
Fundamentals of Financial Accounting |
3 |
4 |
Core |
|
BBM SEMESTER ll |
|||
|
COURSE |
CREDIT |
HOUR |
COURSE TYPE |
|
English ll |
4 |
5 |
Common |
|
Business Ethics in the Indian Social System |
3 |
3 |
Common |
|
Indian Constitution, Secular State & Sustainable Environment |
4 |
5 |
Common |
|
Managerial Application of Mathematics |
3 |
4 |
Complementary |
|
Quantitative Techniques |
3 |
4 |
Complementary |
|
Modern Management Practices |
4 |
4 |
Core |
|
BBM SEMESTER lll |
|||
|
COURSE |
CREDIT |
HOUR |
COURSE TYPE |
|
Business Communication |
3 |
4 |
Common |
|
Entrepreneurship |
4 |
5 |
Common |
|
Commercial Laws |
4 |
5 |
Complementary |
|
Computer Applications in Business |
4 |
5 |
Complementary |
|
Company Accounts |
4 |
6 |
Core |
|
BBM SEMESTER lV |
|||
|
COURSE |
CREDIT |
HOUR |
COURSE TYPE |
|
Informatics for Management |
4 |
5 |
Common |
|
Cost Accounting |
4 |
4 |
Common |
|
Corporate Laws |
3 |
5 |
Complementary |
|
Micro Economics for Business |
4 |
5 |
Complementary |
|
Human Resources Management |
4 |
6 |
Core |
|
BBM SEMESTER V |
|||
|
COURSE |
CREDIT |
HOUR |
COURSE TYPE |
|
Financial Management |
4 |
5 |
Core |
|
Marketing Management |
4 |
5 |
Core |
|
Organisational Behavior |
4 |
5 |
Core |
|
Management Information System |
4 |
5 |
Core |
|
Modern Banking Practices |
4 |
5 |
Open Course |
|
BBM SEMESTER Vl |
|||
|
COURSE |
CREDIT |
HOUR |
COURSE TYPE |
|
Production Management |
2 |
3 |
Core |
|
Industrial Relations |
2 |
2 |
Core |
|
Management Accounting |
4 |
5 |
Core |
|
Choice Based Course |
4 |
5 |
Core |
|
Choice Based Course |
4 |
5 |
Core |
|
Project Work |
4 |
5 |
Core |
BBM SEMESTER - l
Historical Perspective of Management
Common Course:
No. Of Credits: 4
No. Of contact hours -72 hrs
Aim of the course:
To introduce the fresh management students to the basics of management concepts.
Objectives of the course:
To introduce the students to the various facets of management study.
To give exposure to historical development of management thought
To make the students aware of the modern management approaches.
To link the students with few leading modern management thinkers.
To give outline about modern management techniques.
Module-1
Management—Definition-Nature and scope of Management-Management and administarion-Management process- Roles of Manager- Managerial skills- Management as a Science-Management as an Art-Management as a profession-Levels of management
Module-11
Development of Management Thought- Classical theories of management –Bureaucracy-Scientific Management (F.W.Taylor)- Administrative Management – 14 principles of Henry Fayol
Module-111
Elton Mayo’s Human Relations Movement-Hawthorne Experiment-Modern Management Theories-Behavioral Approach-Quantitative Approach-Systems Approach.
Module-1V
Major contributions of leading Management Thinkers-Mary Parker Follet- Rensin Likert-Elton Mayo-Peter.F. Drucker.
Module-V
Modern Management techniques-MBO,Quality Circles, MIS,SWOT,MBE.
Sl.No Title Author Publisher & Year
1. Principles of Management P.C. TRIPATHI & Tata Mcgraw Hill
P.N. REDDY Publishing Co,1999
2. Essentials of Management Harold Koontz & Tata Mcgraw Hill
Heinz Weilirich Publishing
GLOBAL BUSINESS ENVIRONMENT
Common Course:
No. Of Credits: 4
No. Of contact hours -72 hrs
To familiarize the youngsters to global business environment to keep them mentally prepared to accept challenges in the modern business world.
Objectives of the course
On completion of this course, students should be able: -
- To create an awareness about International Business.
- To identify different factors affecting International Business.
- To develop a knowledge about the need for global integration.
- To create a clear view about International institutions.
- To make a deep knowledge about International trade barriers.
- To familiarize globalization of Indian business.
MODULE-I
Introduction to international business: - scope, importance, benefits, International business environment: - economic, political, legal, cultural and technological.
MODULE -II
LPG (Liberalisation-Privatisation-Globalisation): - meaning, significance, advantages and limitations. Trade blocks – WTO, EEC, ASEAN, SAARC, and OPEC.
MODULE -III
International Institutions: - IMF, World Bank, ADB, IFC, UNCTAD, IDA and IBRD.
MODULE - IV
Trade barriers – tariff and non–tariff barriers, Anti- Dumping, measuring of dumping and injury.
MODULE -V
Globalization of Indian Business: - post-1991, Industrial policy of the Govt. of India.
Note on Course work
This course should note be taught in the conventional lecture method alone. Every lecture should be complemented by an appropriate activity (for example: assignments, library reference, web resources).
Reference
1. International Business Environment – Francis Cherunilam.
2. International Business Environment and operations - John D Daniels, Lee H Radebaugh and Daniel P Sullivan.
3. International Business – D S Arora.
4. International Business – A J George.
5. International Business Environment and Management – V K Bhalla and S Shivaramu.
6. International Business – P Subba Rao.
BUSINESS MATHEMATICS
Course: Complementry
No.of Credits – 3
No.of Contact hours – 72
Aim of the Course:
Aim of the course is to develop analytical and critical thinking skills in students and prepare them to logically analyze and critically evaluate problem situation through mathematics.
Commercial Arithmetic
Mixtures, profit and loss, discounts, logarithms- simple interest and compound interest, present value and annuity
Set Theory
Types of sets, elementary operation on sets, relations and functions
Ratio, proportions and variation—Laws of indices, surds—linear and quadratic equations
Arithmetic, geometric and harmonic progressions
Permutation and combinations—Binomial theorem
NB: Proofs of theorems and derivations are excluded
Note on Course Work:
NPC is permitted
This subject being pure science subject is taught directly in classrooms as lecture. Students are requested to give suggestion and ask doubts for critical evaluation .Proof of theorems and derivatives are excluded, as it is beyond the scope of BBM students.
Reference Books :
Business Mathematics : Saha S.
Business Mathematics :D.C Sanchet & V.K Kapoor
Business Mathematics and Statistics :Aggarwal B.M
Business Mathematics :Amarnath Dikshit &Jithendra Kumar Jain
BUSINESS STATISTICS
Course: Complementry
No.of Credits – 3
No.of Contact hours - 72
The aim of the course is to provide a reasonable grasp of basic statistical methods needed for a statistical investigation and forecasting.
On completion of the course, students should be able to:
Meaning, scope & limitations of Statistics - Relationship with Business & Management
Types of data —Collection and Editing of data - Diagrammatic and Graphic representation -Sampling techniques
Mean, Median, Mode, Geometric mean and Harmonic mean - computations, merits and demerits(Computation of mode limited to simple cases only)
Module 4: (14 hours)
Module 5 (12 hours)
NB: Proofs of theorems and derivations are excluded
Note on Course Work:
Use of NPC is permitted
This course should not be taught in the conventional lecture method alone. It should be supported by a statistical study based on real life situation.
References Books :
1. Fundamentals of Mathematical Statistics : S. C Gupta & V.K Kapoor
2. Statistical Methods : S.P Gupta
3. Basic Statistics : B. L Agarwal
4. An Introduction to Statistical Methods : C.B Gupta
Course:Core
No.of Credits – 3
No.of Contact hours – 72
To develop a thorough and in-depth understanding of the basics of accounting, and to enable them to prepare the various accounts and important financial statements required for a business concern logically and methodically.
On completion of the course, student should be able:
Course Outline
Module I (12 hours)
Introduction
Meaning, definition, concepts and conventions—Accounting Standards—Accounting Equation—Double Entry System
Module II (16 hours)
Accounting Records
Journal, Subsidiary books, Ledger—Recording transactions—Preparation of accounts—Trial balance
Module III (14 hours)
Bank Reconciliation Statement
Meaning, need and importance—Preparation
Module IV (12 hours)
Rectification of Errors
Errors of principle, errors of commission, errors of omission, compensating errors
Module V (18 hours)
Final Accounts of Sole Trader with Adjustments
Preparation of Trading P&L account and Balance Sheet
Note on the Course work: This course can be taught in the Lecture and problem solving method. Each lecture should be complemented by general discussion, group discussion, assignments and seminars, which may be done as a part of classroom activity as far as possible.
References:
Advanced Financial Accountancy : Jain S.P.,Narang
Principles of Accountancy :Gupta R.L
Advanced Accounts : Shukla M.C.,Grewal T.S
Advanced Accountancy :Chakravarthy H.
Advanced Financial Accounting :Agarwal B.D.
BUSINESS ETHICS IN THE INDIAN SOCIAL SYSTEM.
Common Course:
No. of credit - 3
No. of contact hour - 54 hrs
Aim of the course:
The aim of the course is to provide the students with the basic knowledge of ethical background of business.
Objective of the course:
Objectives of the course is to enable the students to
understood the basic concepts of Business Ethics.
Inculcate values in decision making process
Understand ethical elements in the organizational setup
To create social responsibility for the use of social resources
To know the process of social change.
Module-1
Introduction to Business Ethics: Business Ethics; Meaning and Definition of Ethics and Business Ethics, Nature of Ethics-Ethics in Business –Types of Business Ethics, Importance of Business Ethics, Factors influencing Business ethics.
Module-11
Normative Ethics in Management; Ethical Relativism, Normative Ethics, Ethical decision-making process, Virtue ethics in business.
Module-111
Ethics and Organization-the rational organization, employee’s obligation to the firm, firm’s duties tot the employees, current ethical related issues in organization.
Module-1V
Ethical issues and corporate social responsibility: Ethical issues relating to the use of societal resources-land, air, water. Exploitation of societal resources, concept of Corporate Social Responsibility (CSR).
Module-V
Broader Ethical issues in Indian Society. Village community in India, Process of Social change in Rural India, Political decisions influencing business-functions of a welfare state.
Note on course work.
Students may be directed to list out the recent ethical /ecological issues of business environment in India. Interactive sessions can be included.
Common Course:
No. Of Credits: 4
No. Of contact hours -90 hrs
Aim of the Course
To inculcate secular, democratic and environmental values in the students.
1. To give the students a general understanding of India’s constitution & secular tradition.
2. To enable the student to understand the plural traditions of India.
3. To strengthen the value of citizenship &spirit of comradeship.
4. To inculcate environmental awareness among the students.
5. To critically evaluate the working of Indian Constitution with reference to the above.
Module I
Introduction to Constitution- Historical background- constituent assembly of India- Philosophical & political foundations of the Indian Constitution- Pre-amble- Fundamental rights – Directive principles of State policy- Fundamental duties- citizenship.
Module II
Federal character of India’s policy- Union and State govts- Central state relations- Executive- legislature, judiciary – S R Bommai case v/s Union of India.
Module III
Secularism – Concept & practice – meaning & definition – Secular State & Society – Challenges to secularism – castism & communalism.
Module IV
Sustainable environment – right to life (article 21) and environmental protection – Articles 48A and 51A – National environment policy.
Module V
Working of the Indian Constitution – Selected case studies.
1. Basu, Durga das – Introduction to Constitution of India.
2. Sharma K L – Social stratification in India: Issues& themes; Sage publication
New Delhi.
3. Bhargava Rajeev – Secularism & its critics, Oxford University press -– New
Delhi.
4. Khan, Rashududdin - Federal India: A design for change; Vikas New Delhi
1992
6. Smith Donalld Eugene – India as a Secular State, Princeton university press, Princeton 1963.
7. Fisher, William F (ed), Towards Sustainable Development –Struggling Over India’s Narmada River, M E Sharp, New York 1995.
8. Sufrin, Sydney C Bhopal – Its setting, Responsibility and Challenge; Ajantha Publishers New Delhi 1985
MANAGERIAL APPLICATION OF MATHEMATICS
Course:COMPLEMENTARY
No.of Credits – 3
No.of Contact hours- 72
Aim of the Course
The aim of the course is to develop analytical and critical thinking skills and to analyze managerial problems in the light of mathematics
Objective of the course
Module1
Matrix algebra-Matrices and determinants—Inverse of a matrix—Rank of a matrix—Eigen values— Cramer’s Rule and inverse method
Module 2
Vector Algebra-Basic concept on vectors—Dot product of vectors
Module 3
Calculus-I-Variables and functions—limits and continuity
Module 4
Calculus-II (avoid all trigonometric functions)-Derivatives—Rules of differentiation—Maxima and minima of algebraic functions— Integration—Integration by parts—Application of integration and differentiation - marginal revenue, marginal cost, average cost
Module 5
Analytic Geometry – I-Cartesian co-ordinate system—Distance formula—Different forms of equations of a straight line
( Proofs of theorems and derivations are excluded)
Note on Course Work:
NPC is permitted
This is basically a pure science subject and taught directly in classrooms. Students participation in various fields of applicability is needed for this course. Proof of theorems and derivatives are excluded, as it is beyond the scope of BBM students, but applications in research is to be highlighted.
Reference:
Business Mathematics Saha S
Business Mathematics D.C Sanchet&V.K Kapoor
Business Mathematics and Statistics B.M Aggrawal
Business Mathematics Amarnath Dikshit & Jithendra Kumar Jain
QUANTITATIVE TECHNIQUES
Course:COMPLEMENTARY
No.of Credits – 3
No.of Contact hours- 72
Aim of the Course
To familiarize the students with quantitative techniques for decision making.
Objective of the Course
On completion of the course, students should be able:
Time Series Analysis-Meaning & importance - Components of Time series & computation of Trends
Index Numbers-Meaning & importance — Computation of Index numbers — Price index (Wholesale price index & Cost of living index), Quantity index, Simple & Weighted index numbers
Probability Theory-Definition & meaning - Addition theorem - Multiplication theorem - Bayes’ theorem
Interpolation & Extrapolation--Meaning - Methods & limitations - Newton’s Forward Interpolation, Divided differences, Lagrange’s method
Statistical Inferences-Test of Hypothesis- Introduction –procedure for testing Hypothesis -Test of significance for attributes –Test of significance for mean –large samples (single sample only)- X2 Test & Goodness of fit ANOVA table –Chi-square test
Linear Programming- Graphical method - Transportation problems –(Midi method) - Assignment problems - PERT & CPM( simple problems only)
NB: Proofs of theorems and derivations are excluded
Statistical Tables and NPC are permitted
Every lecture should be complemented by an appropriate activity (samples, practical problems)
References books:
1 Fundamental of Mathematical Statistics : S.C Gupta & V.K Kapoor
2 Statistical Methods : S.P Gupta
3 Basic Statistics : B.L Agarwal
4 An Introduction to Statistical Methods : C. B Gupta
5 Operations Research : Bhushan K Sharma, K.K Chawla,
Vijay Gupta
Course: CORE
No. of credits-4
No. of contact hours- 72
To introduce students to the practice and principles of business management
Objectives of the course
On completion of this course, students should be able:
Meaning & definition-features-importance-limitaitons-steps-principles-forms of planning – strategic planning & management-contingency planning & forecasting
Meaning & definition-features-importance-process & structure-formal-informal-principles-types-line-staff-functional-delegation of authority- centralization- decentralization-span of control- departmentation Module-III
Functions of Management: Staffing (Elementary knowledge only)
Meaning & definition-importance -need- staffing process- -
Functions of Management: Directing:
Meaning & definition-importance -elements-principles-supervision- motivation-leadership-communication Module-V
Note on course work: This course can be taught in the Lecture mode, Role-playing, Simulation method. Each lecture should be complemented by general discussion, group discussion, assignments and seminars, which may be done as a part of classroom activity as far as possible.
Reference books
Principles of Management : P.C Tripathi & P. N Reddy Principles of Management : Harold Koontz, Heinz Weihrich & Ramachandra Achari
Principles and Practice of Management: R.S Gupta, B.D Sharma and N.S Bhulla
Principles of Management : T Ramaswamy
Principles of Management : B.S Moshal
BBM SEMESTER-lll
business communication
No. of credit - 3
No. of contact hour - 72 hrs
Aim of Course
l To develop the communication skills
l To organize through & use them clearly in arguments.
l To speak & write precisely logically & effectively.
This course should be taught by providing group discussion, seminars, dramatic speeches with active body languages, group conversation.
Module- I Basis of communication
Meaning, importance & process, Need & objectives of communication, 7c’s of communication, Barriers of communication, How to overcome communication Barrier.
Module- II Means /Media of communication - verbal & Non verbal communication channel of communication formal & informal communication.
Types of communication. Downward, upward, Horizontal or lateral, Diagonal or cross ....
Module- III Listening as a communication Tool
Importance types of listening, Barriers to effective Listening. How to make listening effective. Speeches & Presentation - Speeches - Characteristics of a good speed, How to make speech effective
Presentation - Planning, preparation, organizing, rehearing & Delivery.
Module- IV Groups
Importance of features, Advantages & Disadvantages techniques of Group decision making - Brain storming sessions, Nominal Group Technique, Delphian Technique, solving problems in Groups.
Module-V. New Trends in Business communication. E mail, Teleconferencing, video conferencing, SMS
References Business communication R.C. Bhatia.
Business communication - : R.K. Madhukar
Effective Technical communication - : A. Shraf Ravi
entrepreneurship
Common Course:
No. of credit -4
No. of contact hours - 90
Aim of the course: To develop the entrepreneurial abilities in the students and help them to prepare a project report.
Module - I To make the students understand about entrepreneurs and different classifications. Entrepreneur and etrepreneurship - Definition; traits and features; classification; Entrepreneurs; Women entrepreneurs; Role of entrepreneur in Entrepreneurs in India.
Module - II Create an awareness about EDP. Entrepreneurial development programme concept; Need for training; phases of EDP; curriculum & contents of Training Programme; Support systems, Target Groups; Institutions conducting EDPs in India and Kerala.
Module - III General awareness about identification of project financing new enterprises. Promotion of a venture; opportunity Analysis Project identification and selection; External environmental analysis economic, social, technological an competitive factors; Legal requirements for establishment of a new unit; loans; Overrum finance; Bridge finance; Venture capital; Providing finance in Approaching financing institutions for loans.
Module - IV To identify different Discuss opportunities in small business. Small business Enterprise - Identifying the Business opportunity in various sectors - formalities for setting up of a small business enterprise - Institutions supporting small business enterprise - EDII (Entrepreneurship Development Institute of India), 0 SLDO (Small Industries Development Organization NSIC (National small Industries Corporation Ltd. (CNSIC) NIESBUD (National Institute for Entrepreneurship and small Business Development) Sickness in small business enterprise causes and remedies.
Module -V To understand about a project report relating to a small business. Project formulation - Meaning of a project report significance contents formulation planning commissions guidelines for formulating a project report - specimen of a project report, problems of entrepreneurs case studies of entrepreneurs.
Course: Complementary
No. of credits- 4
No. of contact hours- 90
Aim of the course
To familiarize with legal aspects relating to the business.
Objectives of the course
On completion of this course, students should be able:
Module-I
Indian Contract Act 1872-general contracts-sources-importance of commercial law-nature-classification of contracts-essential elements-offer –acceptance-consideration-capacity of parties-free consent-contingent contract-performance of contract-discharge-breach-remedies-quasi contract
Module-II
Indian Contract Act 1872- special contracts-indemnity and guarantee-bailment-pledge-agency
Module-III Sale of Goods Act 1930-sales-agreement to sell-subject matter-conditions & warranties-transfer of ownership-performance of contract –unpaid seller-rights-breach-consequences
Module-IV Negotiable Instruments Act 1881-defentions-features-cheques-bills of exchange, promissory notes -parties-
Module-V Negotiations-dishonor of negotiable instrument -discharge from liability
Note on course work: The course can be taught in the lecture method supplemented with field visits, assignment and seminars.
Mercantile laws : R.C.Chawla & K.C.Garg
Mercantile laws : M.C.Shukla, M.P.Gupta & B.M .Agarwal
Computer Applications in Business
Course: Complementary
No. of Credits – 4
No. of Contact hours-90
Aim of the course
To develop computer awareness and to enhance the managerial skills by the effective use of computer applications.
Objective of the course
On completion of this course, student should know
Module 1
MS Office - MS Word - Word basics - menus - tool bars - file operation - formatting - editing headers and footers - working with tables - tools - mail merge.
Module 2
Power Point - Introduction - menus - tool bar - creating presentation - using design templates - blank presentation - inserting clip art - text - pictures - applying sounds and animations - slide transition - action setting - slide show.
Module 3
Database Concepts
Database -DBMS - objectives - of database - data models - database languages - DBA Database system structure - Types of databases
Module 4
MS-Access – introduction – menus – tool bars – operations
Module 5
Computer Networks – types of networks –LAN –MAN –WAN –Advantages of network –Network topology –Introduction to internet –Services offered –E-mail –FTP –WWW-Remote login –search engines –intranets & extranets .
Note on course work
This course should be taught in conventional lecture method. Students should be given sufficient lab sessions to master MS Office Packages.
Reference Books :
1 M S Office 2007 : Gini Courter & Annette Marquis
2 MS ACCES : BPB Publications
3 Database Concepts : Tata Mc Graw Hill Companies
4 Computer Networks : Crentice All India Pvt Ltd
5 MS Office : Dr. Shrivastava S.S
Course:CORE
No.of Credits – 4
No.of Contact hours – 108
To understand the meaning of company accounts and preparation of its final accounts, and to value goodwill and shares of a company and to get updated with the new trends in accounting and reporting.
On completion of the course, student should be able:
Company Accounts
Issue of shares and Debentures--Forfeiture & reissue of shares--Redemption of shares and debentures.
Final Accounts of Companies
Preparation of P&L accounts, P&L appropriation accounts and Balance sheet
Valuation of Goodwill and Shares
Methods of valuation
Accounts of Banking Companies
Preparation of P&L accounts, Balance sheet with schedules
New Trends in Accounting and Reporting (Theory only)
Human Resource Accounting--Economic Value Added –-Social Reporting
Note on the Course work: This course can be taught in the Lecture and problem solving method. Each lecture should be complemented by general discussion, group discussion, assignments and seminars, which may be done as a part of classroom activity as far as possible.
References:
Advanced Financial Accountancy : Jain S.P.,Narang
Advanced Accountancy : Maheswari S.N
Advanced Accounts : Shukla M.C.,Grewal T.S.,Gupta S.C.
Advanced Accountancy :Iyengar S.P.
Advanced Financial Accounting :Agarwal B.D.
BBM SEMESTER-lV
INFORMATICS FOR MANAGEMENT
Common Course:
No. of credit - 4
No. of contact hour -90
AIM OF THE COURSE
To make a student competent to handle and scientifically analyze the various aspects of his business while he commence a business.
COURSE OBJECTIVE:-
OBJECTIVES:-
On completion of this unit you will be able to,
Introduction – Components of Excel Window – Cell – Cell Address – Frame - Worksheet - Work Book – Formatting Techniques (Cell, Page, Printing).
OBJECTIVES:-
On completion of this unit you will be able to,
Inserting a formula – Addressing Modes – Relative – Absolute – Mixed – Inter Sheet Referencing. Functions – Financial Functions (NPV, PMT) – Mathematical Functions (SUM, ROUND, FACTORIAL) – Statistical Functions (AVERAGE, COUNT, MEDIAN, MODE, STDDEV) – Logical Functions (IF, AND, FALSE, NOT, OR, TRUE). Macros – Goal Seek - Charts - Types of Charts – Preparing Charts.
MODULE – III : COMPUTERIZED ACCOUNTING - TALLY
OBJECTIVES :-
On completion of this unit you will be able to,
Introduction - Features of Computerized Accounting – Advantages of Computerized Accounting – Limitations of Computerized Accounting - Features of Tally – Need for Tally - Technological Advantages.
MODULE - IV : TALLY FUNDAMENTALS AND PROCESSING TRANSACTIONS
OBJECTIVES:-
On completion of this unit you will be able to
Getting functional with Tally – Tally Start-up – Tally screen components – Mouse / Keyboard Conventions – The Tally clock – Switching between Screen Areas – Quitting Tally. Creation / Setting up of a Company in Tally – Creation of a Company. F11 : Features - F12 : Configure – Master Configuration – Voucher Configuration.
Processing Transactions in Tally – Ledgers and Groups – Accounting Vouchers – Contra Voucher – Payment Voucher – Receipt Voucher – Journal Voucher – Sales Invoice. Recording Transactions of Sample Data (Transactions for April –Trial Balance – Backup – Transactions for May – Transactions for June).
MODULE - V : GENERATING AND PRINTING OF ACCOUNTING REPORTS
OBJECTIVES:-
On completion of this unit you will be able to
Introduction – Financial Reports in Tally – Balance Sheet – Profit and Loss Account – Account Books – Group Summary – Group Vouchers – List of Accounts.
NOTE:-
Answers with Appropriate Screen Shots (windows) will decide higher grades.
DISTRIBUTION OF WORKING HOURS
Out of 5 Hours, 3 Hours for Theory and 2 Hours for Practical.
Practical hours required for Unit-I is 8 hours and for Theory 14 hours.
Practical hours required for Unit-II is 16 hours and for Theory 30 hours.
Theory hours required for Unit III is 5 hours.
Practical hours required for Unit IV & V together is 12 hours and for Theory 3 hours.
COURSE WORK (PRACTICALS):-
MODULE – I
Draw the Excel Screen and Identify its Components.
Make a presentation based on the use of frame.
Make a presentation based on Cell formatting.
Prepare a sample SGPA Card and take a Printout.
Make a presentation based on Page Formatting.
MODULE - II
Give a problem to compare & differentiate various Addressing Modes.
Give problems based on NPV and PMT (Financial Functions).
Give problems based on SUM, ROUND and Factorial (Mathematical Functions).
Give problems based on AVERAGE, COUNT, MEDIAN, MODE, STDDEV (Statistical Functions).
Give problems based on Logical Functions. Prepare an Electricity Bill.
Create a Macro to set all the margins of a page to 1 inch.
Write the procedure for creating a Macro.
Apply Goal seek to set the value of a cell by changing the value of other cells.
Give data to prepare different charts.
Draw and differentiate types of charts.
Write the steps for creating a chart with appropriate screen shots.
MODULE - III
Use OHP foils or LCD projector to take sessions.
Make a note on computerized accounting.
MODULE – IV
Identify the screen components by drawing diagram.
Explain the procedure of creating a company with appropriate screens.
Create a company
Explain the procedure for voucher entry with appropriate screen.
MODULE – V
Create Financial Reports in Tally.
Give 5 sample Problems to prepare various Financial Reports.
REFERENCE BOOKS
|
Sl. NO |
Title |
Author |
Publisher & Year |
|
1 |
Learning MS-Office XP |
Weixel |
BPB 1st Edition |
|
2 |
Office XP Simply Visual |
Sybex |
BPB 1st Edition |
|
3 |
MS-Office XP 8 in 1 |
Habraken |
Tech Media |
|
4 |
Simply Tally 9.0 |
Ashok K. Nandhani |
BPB 1st Edition |
|
5 |
Tally 9 Training Guide |
Ashok K. Nandhani |
BPB 1st Edition |
|
6 |
Computerized Accounting |
Basheet |
BPB 1st Edition |
Cost accounting
Common Course:
No. of credit - 4
No. of contact hours - 72
Aim of the course
To help the students to get an idea about the cost concepts, methods and techniques of cost Accounting.
Objective of the course
After completion of this course, students, should be able to;-
l Explain terms such as management accounting, cost accounting and financial accounting.
l Calculate the cost of material issues based on LIFO, FIFO Average cost method etc.
l Calculate the earnings of workers under different methods.
l Justify the pre - determined overhead rate should be preferred to actual overhead rate.
l Understand and evaluate contemporary terms like Activity Based costing, cost Drivers etc.
l Identify the items exclusively relevant either to cost accounts or financial accounts.
l Explain the difference between actual profit and profit as per standard relating the operating period.
l Construct break even, contribution and profit volume graphs.
Note on course work:-
This course should not be thought in the conventional lecture method alone. Every lecture should be complemented by an appropriate activity (for example, seminar, Assignment, Group discussion, visiting industries, etc( which may be done as part of classroom activity as for as possible.
Module I
Cost Accounting: Definitions, scope, Nature and objectives of cost Accounting, cost Ascertainment, cost Accounting and financial Accounting, cost Accounting and Management Accounting, Preparation of cost sheets.
Material cost- Purchasing procedure, stores routine, stores control, E.O.Q., Maximum, Minimum and Re - ordering Level; Pricing of Material Issues. Labour cost classification of Labour cost, Labour Turnover.
Module III: Overheads:
Classification and analysis, Allocation and apportionment, Absorption under and over absorption, Activity based costing (ABC) meaning and definition only; Reconciliation of cost and financial Accounts.
Module IV : Standard costing
Definition of standard costing and standard cost, variance analysis (material and Labour variance only)
Module V : Marginal costing:
Concept of marginal cost, preparation of marginal cost statement, PLV ratio, Margin of safety, Break even analysis, cost volume profit analysis, preparation of Break even charts.
Reference Books
1. Cost Accounting - S.P. Jain and K.L Narang.
2. Advanced cost Accounting - Saxena and vashist .
3. Advanced cost Accounting - Nigam and sharma.
4. Advanced cost Accounting - S.N. Maheswari
5. Advanced cost Accounting - S.P. Iyengar.
CORPORATE LAWS
Course: Complementary
No. of credits- 4
No. of contact hours- 90
To familiarize students with the general/ legal aspects relating to corporate.
Objectives of the course
On completion of this course, students should be able:
Introduction –company-meaning-definition-features-kinds of companies-corporate veil
Formation and management of a company-promoters-duties-responsibilities-rights-remuneration-managing directors-board of directors-removal-duties & liabilities.
Registration and incorporation -memorandum of association-articles of association-alteration-registration-commencement of business – prospectus- shares & debentures-types-issue-redemption- -public deposits
Company meetings-meaning –kinds-resolution-minutes
Module-V
Winding up-modes-procedure-types-liquidator-powers & duties,-E-filing
Note on course work: The course can be taught in the lecture method supplemented with field visits, role plays, assignment and seminars
Company law & practice : Garg K.C
Company law & practice : Manjumdar A.K., Kapoor G.K.
Company law & Secretarial practice : Nolakha.R.L.
Course: Complementary
No. of credits- 4
No. of contact hours- 90
Aim of the course
To familiarize with the economic trends, concepts, nature of Indian economy.
Objectives of the course
On completion of this course, students should be able:
Economic trends in business-national income –Concepts-income trends in Indian economy-fundamental economic concepts of decision making-business cycles-nature-types-causes-contra cyclical policies-impact of economic trends in business
Nature of Indian economy- India as an emerging economy-types of economy-centrally planned economies, market & mixed economies-salient features of industrial sector-micro & small industries-private, public, corporate sectors-Indian multinational companies-salient features of agricultural sectors-WTO & India- inward & outward foreign investments
Module-III
Demand –types& determinants –demand schedule-curve-reasons for the law of demand, assumptions, shift, elasticity, demand forecasting –methods-demand for new products
Supply-factors affecting-law-elasticity-demand-supply equilibrium
Price & output determinations-under monopoly, duopoly, oligopoly-monopolistic & perfect competition
Note on course work: This course can be taught in the lecture method supplemented with assignments and seminars
Indian economy : Ruddar Datt
Principles of business decisions : Thomas .P.C
HUMAN RESOURCE MANAGEMENT
Course: core
No. of credits: 4
No. of contact hours: 108
Aim of the course
To familiarize with the growing importance of management of human resource in business and analyzing the trends in HR
Objectives of the course
On completion of this course, students should be able:
· To understand the basic concept
· To describe the emerging scenario
· To discuss the changing needs of HRM
· To understand the main features of HRD
· To elaborate dimensions of performance appraisal
Course outline
Module-l
Nature & scope of human resource management
Definition-meaning-objectives-functions-importance-organization of HR department-qualities & role of HR manager-personal policies.
Module-ll
Procurement of human resources
Human resource planning- definition-meaning-objectives-process-problems-guidelines for effective HR planning
Job analysis- definition-meaning-objectives-techniques-job description-specification
Job design -definition-meaning-objectives-methods
Recruitment & selection- definition-meaning-sources of recruitment-selection procedure
Placement & induction -meaning- definition-induction programme
Module-lll
Training & development
Training- definition-meaning-objectives-need- importance-types-techniques
Executive development- meaning-objectives-need-importance-methods
HRD- meaning-objectives- need-importance-principles
Compensation management
Meaning-components-scope- objectives-principles-basic elements-compensation practices
Wage & salary administration
Job evaluation-meaning-objectives- need-importance-process-methods-base and supplementary compensation-components-essentials of good wage structure-ESO plan-profit shearing-labor co-partnership-job grading-broad branding-wage survey
Performance appraisal
Definition-meaning-objectives-process-limitations-method-essentials-polential analysis-labor absenteeism-causes, measures to control-labor turnover-causes-effects-control
Module lV
Maintenance function
Labor welfare- definition-meaning-importance-types-officer-labor welfare work
Module V
Integration function
Work environment-elements-grievances-meaning-causes-procedure--morale-definition-meaning-importance-workers participation in management- meaning-objectives-importance-forms jobs-job satisfaction
Note on the course work: case studies should be introduced. Assignments should be on practical application of the terms introduced
Reference books
Personnel management : Edwin.B.Filippo
Personnel management :Mamoria C.B
Human resource management : Guptha C.B
BBM SEMESTER-V
Course:CORE
No. of credits-4
No. of contact hours- 90
Aim of the course
To introduce some concepts relating to financial management and to develop new skills in students in order to efficiently organize, manage and control financial activities and assessment of risk implications.
Objectives of the course
On completion of this course, students should be able:
Introduction to finance function-meaning –definition-scope-objectives-importance-finance function in business -financial planning –scope-objectives-principles –factors affecting-features of good financial plan
Capital structure –factors affecting-theories-capitalization-theories-over and under capitalization-causes, effects and remedial measures-leverage –types-capital gearing
Sources of finance -short term and long term-internal and external sources -shares –debentures-public deposits ploughing back of profits-venture capital-ADR,GDR etc..
Dividend policies-theories-determinants-kinds of dividends
Working capital management –determinants -cash-receivables-inventory management
Note on course work: case studies should be introduced. Assignments should be on Practical applications of the terms introduced.
Financial management : Pandey I.M
Financial management: Text & problems : Khan M.Y; Jain .P.K
Financial management : Ravi.M.Kishore
Course:CORE
No. of credits- 4
No. of contact hours- 90
Aim of the course
To familiarize with the growing importance of marketing in business
Objectives of the course
On completion of this course, students should be able:
· To understand the basic concept
· To describe the emerging scenario
· To discuss the changing needs of marketing
· To understand the main features of promotion
· To elaborate dimensions of channels of distribution
Nature & scope- functions-importance-concepts-traditional-modern-selling vs marketing-marketing mix- environment
Nature & scope-importance of consumer behavior-market segmentation-concept-bases-consumerism
Module-III
Concept of product-types of goods-planning-development-packaging-role-functions-brand name –trade mark-after sales services-PLC concept-price –importance-factors effecting-discount-rebates
Distribution channels-concept-role-types-factors affecting –retailer-wholesaler-physical distribution-transportation-warehousing-inventory control-order pricing
Methods of promotion-optimum promotion mix-advertising media-merits-limitations-effective advertisements-personal selling-selling as career-qualities of successful sales person-functions of salesman
Note on course work: case studies should be introduced. Assignments should be on Practical applications of the terms introduced
Marketing management : Philip kotler
Marketing :William M.Pride & O.C.Ferrell
ORGANISATIONAL BEHAVIOUR
Course:CORE
No. of credits- 4
No. of contact hours- 90
Aim of the course
To help students recognize the impact of individuals and groups on behaviour within organization so that they can identify factors that will improve organization effectives
Objectives of the course
On completion of this course, students should be able:
· To understand the importance of Organizational Behaviour in the context of the contemporary situation
· To recognize the interplay of structure, design and culture in Organizations
· To identify emerging trends in Organizations and the Need to change and develop
Module-I
Introduction- Meaning & definition- evolution of organizational behavior-nature-importance-elements-models of organizational behavior
Module –III
Motivation –concept-need-theories-motivation & morale-tools-significance of leadership-styles & theories-skills –functions of communication –process-classification-barriers & ways for overcoming barriers
Module-IV
Occupational stress and Conflicts- Meaning-cause-effects-coping strategies, Conflicts-meaning-sources-types-stages-impact of power, authority & politics-conflict management Module-V
Reasons for change-Types- Resistance-Managing resistance to change- Organizational development- Nature-objectives- Organizational Developmental interventions.
Note on course work: This course can be taught in the Lecture mode, Role playing, and Simulation method. Each lecture should be complemented by general discussion, group discussion, assignments and seminars which may be done as a part of class room activity as far as possible.
Organizational Behavior : Fred Luthans
Organizational Behavior :Moorhead & Griffin
Organizational Behavior :Stephen P. Robbins
Organizational Behavior : Prasad L.M.
MANAGEMENT INFORMATION SYSTEMS
Course:CORE
No.of Credits – 4
No.of Contact hours – 90
To create an awareness of the role of information systems in business
Module I
Definition – role of MIS – characteristics of MIS – Limitations of MIS
Structure of MIS – Operating elements – MIS Structure based on management activity
Module 2
Concepts of information – Nature of information – Definition and Types of management information – data Vs information – Information for various levels of management Module 3
Types of information systems – Operations support system – Transaction Processing Systems – Process Control Systems – Managements Support Systems – Executive information system – Formal and Informal information system – Expert system
Module 4
Planning information system- Developing information system – System Analysis and design – Implementing Information System acquisition – Managing and Controlling information system resources – Information resources management
Module 5
Database concepts – models DBMS and types pf databases- designs – data security and privacy
Note on the Course work:
The course should have lectures on the basis supplemented by assignment and seminars
References:
1 Management Information Systems W.S Jawadekar
2 Management Information Systems D.P Goel
Course: OPEN
No. of credits- 4
No. of contact hours- 90
Aim of the course
To familiarize with modern banking practices and new trends in banking
Objectives of the course
On completion of this course, students should be able:
Banker and customer-Banker-Customer-Relationship between banker and customer-general and special relationship. Special types of customers – Minors – Insolvents – Lunatics – Married women – Pardanashan woman – illiterate person – Joint accounts – Partnership firm – joint stock companies – Trustees – Clubs and Charitable Societies
Types of accounts – Fixed – Savings – Current –– Recurring – Senior Citizens – No frill Account- Student accounts – NRE- -CASA product-Overdraft – Cash Credit-loans-
Negotiable Instruments – Cheque – bill of exchange – promissory note – crossing – types-endorsement – types- collecting banker – paying banker
Modern development in Banks – Prudential Accounting Standards – Basel II Norms – CRR – SLR – Repo – Reverse Repo – Banking Ombudsman scheme – Management of NPA’s – Classification of Bank assets – Income Recognition – Financial inclusion – KYC Norms – Anti Money Laundering Act – Reverse Mortgage – Core Banking – Real Time Gross Settlement – National Electronic Fund Transfer – Cheque Truncation – ATM – Debit cards – Credit cards
Financial Supermarkets – Bank Assurance – Treasury Products – Spot – Forward –Swap –Money market products – Call money – Notice money – Term Money – Commercial Papers – Certificate of deposit
Note on course work: The course can be taught in the lecture method supplemented with field visits, assignment and seminars.
Reference :
Banking theory and practice : Shekhar K.C
Banking Law and practice : Varshney P.N
Banking Theory, Law and practice : Gordon E. Natarajan K.
BBM SEMESTER-Vl
PRODUCTION MANAGEMENT
Course: CORE
No.of Credits – 2
No.of Contact hours - 54
Aim of the Course:
To create an awareness of the production concepts in business
Scope- Problems faced by production managers – Types of Production systems
Functions of Production Planning and Control- Characteristics – Steps involved – Objectives of Production Planning - Importance – Pre- requisites of Production Planning and Control- Production Control – Objectives and Advantages
Scope-Importance – Methods of purchasing – Inventory Control – objectives- functions and importance
Work improvement and Work Measurement
Motion study – work place layout – plant layout – types of lay out – factors influencing plant layout- fundamentals of time study- Quality control – importance and objectives
Module 5
Product Planning
Meaning and role –objectives –product innovation –development of new products –test marketing –product line planning - new product strategies
Note on Course Work:
Lecture method with assignments and seminars
Reference:
1 Production Management : Aswathappa K
2 Essentials of Production Management : Aswathappa K
3 Production Management : Sontakki C. N
4 Production and Operations Management : Chunawalla & Patel
5 Production and Operations Management : Goel B.S, Chary S.N
INDUSTRIAL RELATIONS
Course:CORE
No.of Credits – 2
No.of Contact hours - 36
Aim of the Course:
To familiarize with the concepts of industrial relations in business
Introduction to Industrial Relations
Definition- Meaning- Objectives – Importance of Industrial Relations through Indian and global perspective
Workers Organisation and Employers Organisation
Registration – Functions – role
Collective Bargaining – Definition – importance to employers, employees and management
Workers Participation in Management
Workers Welfare and Education
Note on Course Work:
Lecture method with assignments and seminars
Reference:
Industrial Relations, Trade Unions and labour Organisation: P.R.N.Sinha& Indu Bala Sinha & Priyadarshini Shekar
Industrial Relations: C.B.Mammoria
Course:CORE
No.of Credits – 4
No.of Contact hours – 72
Aim of the Course
To get knowledge about management accounting its features and importance
Objectives of the Course
On completion of the course, student should be able:
Introduction
Management process – role of management accounting – introduction to cost and management accounting at an advanced level
Preparation of Fund Flow and Cash Flow Statements
Statement of changes in working capital – cash flow statement – Accounting Standards 3 (revised)
Ratio Analysis
Meaning and significance – classification of ratio – capital structure, liquidity, turnover and profitability ratios - Limitations
Important control accounts in cost ledger, standard costing, marginal costing, BEP-problems only
Budget and Budgetary Control,
Fixed, Flexible ZBB and performance budgeting
Cost Control and Cost Reduction
Meaning – importance – steps – tools
Note on the Course work: This course can be taught in the Lecture, problem solving and method. Each lecture should be complemented by general discussion, group discussion, assignments and seminars .
References:
Management Accounting: Principles & Practices : Sharma R.K., Shashi K.Gupta
Management Accounting : Maheswari S.N.
Management Accounting : Manmohan & Goyal
Management Accounting : Jain S.P.,Narang K.L.
Choice Based Course
Choice Based Course
Project Work
CHOICE BASED COURSES (Any Two)
E-COMMERCE
Course:Choice Based
No. of credits- 4
No. of contact hours- 90
To familiarize students with e-commerce concepts in business.
Objectives of the course
On completion of this course, students should be able:
Introduction to e-commerce- concepts, features and functions – operations of e-commerce - Infrastructure for e-commerce - application of e-commerce in Direct Marketing and Selling, Value Chain Integration, Supply Chain Management, Corporate Purchasing, Financial Information Services
Types of e-commerce: B2B, B2C, C2C – Business Models for E-commerce – Brokerage Model – Aggregator Model – Info – mediary model – Community Model, Value Chain Model -, Manufacturer Model – Advertising model , Subscription Model – Electronic Data Interchange – Mobile Commerce and Web Commerce – Introduction to ERP
Overview of Electronic Payment Systems – Cyber cash (Customer to Merchant Payment, peer to Peer Payments, Security) – Smart Card (Card Types, Closed or Open Security, Privacy, Card Costs, Non Card Costs), Electronic Banking, Electronic Fund Transfers
Introduction to security – Password – Viruses – Firewalls – Encryption (PGP, SHTTP, SSL) digital signature – digital certificate – other security measure
Module-V Setting up of E-Commerce Business
Web Development – promotion of the web sites – trust building – loyalty building – marketing and branding – online transactions – management and control – product delivery - settlement
Note on course work: The course can be taught in the lecture method supplemented with field visits, lab, assignment and seminars
Doing Business on the Internet E-COMMERCE : S.Jaiswal Galgotia Publication
E-Commerce ,An Indian Perspective : P.T.Joseph,S.J.PHI
E-Commerce, the cutting edge of Business : Kamlesh K Bajaj and Debjani Nag, TMH
Course: Choice Based
No.of Credits – 4
No.of Contact hours – 90
Aim of the Course
To be aware of the prevalent tax laws in the country.
Objectives of the Course
On completion of the course, student should be able:
Module I
Income from salaries
Introduction to Income Tax Act, 1961- definitions-residential status-scope of total income-exempted income-salary-allowance-profit-in-lieu-of salary-perquisites-valuation-classification-computation-deductions
Module II
Income from House property
Definition-exempted incomes- computation-deductions
Income from Business and Profession
Definition-computation-deduction
Capital Gains and Income from other sources
Capital asset-transfer- types-computation-exemptions- chargeable incomes-interest on securities-bond washing transactions-computation-deductions
Module V
Computation of Total Income
Clubbing and aggregation of incomes-setoff and carry forward losses-deductions from gross total income-fringe benefits-TDS
Note on the Course work: This course can be taught in the Lecture, problem solving and method. Each lecture should be complemented by assignments and seminars, which may be done as a part of classroom activity as far as possible.
References:
Income Tax Law Practice : Mehrotra H.C & Goyal S.P
Income Tax Law Practice : Bhagavati Prasad
Income Tax Law Practice : Gaur V.P.& Narang D.B
Direct Taxes: Law and Practice : Vinod K.Singania
Course:Choice based course –
No. of credits-4
No. of contact hours-90
Aim of the course
To make awareness among the students regarding retail marketing, the principles, process and problems
Objectives of the course
On completion of this course, students should be able:
Course outline
Module-I
Introduction - Definition- functions of retailer- proximity to consumer- consumerism- global retail market- issues and challenges- retail as a career- evolution of retail business in India- different segments
Module-II
Theories of Retail Development and Business Models - Theories of retail development- concept of life cycle in retail- business models in retail- non-store retailing- internationalization of retail- reason for failure in international retail
Module-III
Retailing Strategy and Planning -Factors affecting the retail shopper- market research- strategy- growth strategy- ethics in retailing- store selection- types of locations- steps- retail franchising- types- advantages
Module-IV
Merchandize Management -Meaning- factors affecting buying function- merchandize planning- merchandize sourcing- retail pricing- evaluating merchandize performance
Module-V
Creating, Managing and Sustaining Value in Retailing -Significance of human resource in retail- store operations and profitability- key components of retail operations- store design and visual merchandizing- servicing the retail customer- retail marketing and branding- retail management information system- supply chain management
Note on course work: Case studies should be introduced. Assignments should be on practical applications of the terms introduced
Retailing Management Swapna Prathan
Retail Marketing Management David Gilbert
Integrated Retail Management James Ogden, Denise Ogden
Course:Choice based
No. of credits- 4
No. of contact hours- 90
Aim of the course
To make awareness among the students regarding the decisions in the formulation and implementation of strategies
Objectives of the course
On completion of this course, students should be able:
Course outline
Module-I
Introduction to Strategic Management -Evolution- concept- policy- strategy – tactics- schools of strategic formation- process- participants
Module-II
Strategic intent and Strategy Formulation -Strategic intent- mission- vision- goals- relevance- strategic formulation- corporate governance, business environment, SWOT Analysis- Choice of strategy
Strategy Implementation - Approaches- strategy and structure- steps- structural implementation- behavioral implementation- functional implementation
Module-IV
Strategic Control - Meaning- operational control- types- preventive control- essential of evaluation and control system- control process- control techniques
Module-V
Strategic Issues in Specific Areas -Strategic issues in global business- e-commerce- managing technology and innovation- organizational adaptation and change- issues in small business, family business, non-profit organization
Note on course work: Case studies should be introduced. Assignments should be on practical applications of the terms introduced
1 Strategic Management : LM Prasad
2 Strategic Management : B Hiriyappa
3 Business Policy and Strategic Management : Francis Cherunilam
4 Strategic Management-Text and Cases : VSP Rao and V Harikrishna
5 Strategic Management- Theory and Practice : Dhruba Duttachowdhury
Course: Choice Based
No. of credits- 4
No. of contact hours- 90
Aim of the course
To familiarize with the various investment avenues
Objectives of the course
On completion of this course, students should be able:
· To understand the basic concept
· To understand the various investment opportunities
· To understand the various tax saving ideas
· To design an investment portfolio
Nature & scope of investment management- financial and economic – meaning of investment –importance of investment-factors favorable for investment – investment media – features of investment program
Financial Institution and markets in India and development – structure of financial markets – Money market – Capital market – Primary Market – Marketing of securities
Module-III
Stock Markets in India – Regulatory Framework – Role and functions – procedure for trading in securities – kinds of brokers - OTC
Alternate forms of investment – Government securities – Types – Life Insurance – Kinds of policies – Procedure for taking of policies – Investment in Units – different schemes – objectives of investment units – tax benefits – provident funds – national saving schemes – post office saving – investment in land – gold – silver- diamond – stamps – antiques – banks
Investment companies – development – types of investment- mutual fund - advantages
Note on course work: lectures with assignments, field visits and seminars, assignments
Investment management : John Bowyer
Investment Management : VK Bhalla
Course: Choice based
No. of credits- 4
No. of contact hours- 90
Aim of the course
To get an outlook on Customer relations and its importance
Objectives of the course
On completion of this course, students should be able:
· To understand the basic concept of CRM
· To understand the strategies for building relationship
· To focus on Customer Interaction Management
· To get an insight into e- CRM
· To choose the right way to implement CRM
Focus on Customer Relationship – introduction –significance – strategies for building relationships
Building CRM – Requisites for customer acquisition – attention on the adoption process- Customer Interaction and Management
Module-III
An Insight into CRM AND E- CRM – Evolution – Difference – CRM Application – CRM Channels of customer interaction
CRM Process – Objectives – Four elements of CRM Process – CRM Process for marketing organization
CRM Implementation - steps – requirements – choosing the right CRM solution – framework for success of CRM
Note on course work: lectures with case studies, discussions assignments and seminars
Customer Relationship Management - H Peeru Mohammed , A Sagadevan, Vikas Publishing House Pvt Ltd,New Delhi 2006 Edition